“We don’t follow trends. We set the frequency.” - The Underground Collective

Local Trendsetters

  • A woman taking a selfie indoors, wearing a green beanie, a purple shirt, and a septum piercing, smiling at the camera.

    Unity Joy

    Meet Unity - a true lover of life and the radiant force behind YOU GOT THE JUICE & JUICE APPAREL. With a mission to “Love you to life”, Unity blends wellness and style through fresh, nourishing juices and bold affirmation apparel that reminds you to shine. Whether you are sipping something vibrant or rocking something powerful, Unity’s message is clear: You are the star, and love is what truly matters!

  • Portrait of a woman with curly blonde hair, wearing dark lipstick, false eyelashes, and a necklace with a leaf-shaped pendant, sitting in a car.

    Soniarita

    Soniarita is a multi-passionate creator and entrepreneur, born to brng visions to life. Her artistic journey began the moment she could hold a pencil and has since evolved into a vibrant expression of creativity through crafts, jewelry, acrylic painting, face and body art, makeup, and ultimately henna - an art form that deeply resonated with her and became the foundation of her business, Whole Lotta Henna.

    She is also the co-owner of The Creative Frequency, a dynamic brand specializing in event planning, immersive themed experiences, graphic design, and more. For Soniarita, creativity isn’t just a skill - it’s a way of life. Whether through a brushstroke, a bold design, or a vibe-filled event, her mission remains the same: to bring magic into the world.

  • A person with long dreadlocks, wearing black shorts, smiling, and holding a white T-shirt with a red outline of a flower and a lipstick in the middle at night outdoors at a fair or festival.

    Shaa McFadden

    Meet Shaa! Founder of Shaa’s Creations & Architect of ShaaShella Festival. Shaa is a powerhouse behind everything she puts her mind to. A creative entrepreneur, dedicated mother, and true community builder, Shaa brings heart and hustle - from mobile bartending and custom party games to immersive event experiences.

    known for her kind spirit and problem solving mindset, Shaa creates spaces where fun meets intention and local talent shines. With Shaa’s Creations, its more than just a party - it’s a vibe, a vision, and a celebration of Tulsa’s creative soul.

  • FITEFITEFITE

    Furthering Intelligence Teaching Everyone. A brand for the people.